Bite the bullet, Pull the Pin, and Brain Burn are playful expressions of Gen Zs’ and Gen Alphas’ relationship to suicide, self-harm and grind mindset. These generations are at the genesis of a technological arms race with the invention of the Internet, social media and the inescapable globalisation, both expanding and limiting the worldview. The design of each piece is a reflection of the current advertisement strategies and reborn Romanticism in a period of time when commercialisation is at an all-time high. Merlin is an enigmatic artist who uses intricate illustrations to explore the profound psychological effects of societal fragmentation. By deconstructing the idealized notion of a natural community, his work delves into the darker corners of mental health that can arise from modern life.